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Almano Insights

Notes on building better websites.

Practical, honest writing on privacy-first analytics, GDPR by design, and websites that keep improving after launch.

The European Accessibility Act and your website: what Swedish companies need to know

The European Accessibility Act has applied in Sweden since 28 June 2025. How to tell if your online shop is covered, what the rules require and what to fix first.

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Local SEO for small businesses: showing up on Google Maps and in local search

Local SEO decides whether your business shows up when people search for a service nearby. How to set up Google Business Profile, earn reviews and rank on Google Maps.

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Website speed: Core Web Vitals explained for business owners

Why is my website slow? How Core Web Vitals work, the thresholds Google counts as good, how to measure your own site and what actually makes a website fast.

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WordPress, Shopify, Webflow or custom code: which website platform fits your business?

WordPress or Shopify, Webflow or custom code? An honest website platform comparison of cost, maintenance, e-commerce and lock-in, so you can pick the right fit.

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How to choose a web agency: a checklist

Choosing a web agency is about ownership, what happens after launch and GDPR, not just a nice portfolio. A checklist of questions to ask and red flags to watch for.

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What does a business website cost in 2026? Prices, hidden costs and comparing quotes

What does a business website cost in 2026? What drives the price, indicative price levels in Sweden, the running costs people forget and how to compare quotes.

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Continuous website optimisation: how a site improves month after month

Continuous optimisation means treating your website as something alive - measuring how visitors use it, deciding what to change, and shipping improvements every month. Here is how the cycle works and why it compounds.

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Cookieless analytics: how to understand your website without cookies or personal data

You can measure how visitors use your website without cookies, consent banners, or storing personal data. Here is how cookieless, privacy-first analytics works and what it can and cannot tell you.

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What a GDPR-compliant website actually means - and how to build one by design

A GDPR-compliant website collects only the data it genuinely needs, is transparent about it, and protects it by default. Here is what that means in practice and why building it in from the start beats bolting it on later.

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Why your business isn't showing up in AI chat answers - and how to fix it

When someone asks ChatGPT, Claude, or Perplexity for a provider like you and your business never comes up, the cause is rarely technical. Here is why AI assistants overlook most sites and what actually moves the needle.

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Managed websites vs build-and-walk-away agencies: which is right for you?

A traditional agency builds your site and hands it over; a managed website is built and then continuously improved for you. Here is the real difference, who each suits, and how to choose.

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What is a managed website? (and what's included)

A managed website is one that is built for you and then continuously hosted, maintained, and improved as a service - so it keeps getting better instead of going stale. Here is exactly what that includes.

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